Heinz Spec Commercial

4.4.14


About 2 years ago I did a pitch for a new dual platform campaign for Heinz (online & TV). The idea was to have an animated online series following the 'behind-the-scenes" life of old Hollywood, as the characters are on set shooting different genre films - with Heinz as the classical Hollywood leading man. As production grinds to a halt due to different problems on set. Heinz steps in to save the day. The corresponding TV/Cinema spots would then be the films they are shooting on set.

Spec Commercial:




Concept drawings:












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